Turn Lukewarm Leads into Loyal Customers
Zag Inc.'s CEO shows dealers how to use patience, consistency and some common sense to turn up the heat on those lukewarm online leads.
Sure, you'd rather be able to feed your sales team hot leads of ready-to-buy consumers; people who want appointments for that very afternoon. That's an understandable, even good, strategy. But what about online window shoppers? How do you make the most of "lukewarm" online leads to seed future sales?
The immediacy of the internet means it's easier than ever to find people close to a purchase, since consumers often have similar goals: find what they want and buy right away. Or, in the case of shopping for cars, get as close to the actual transaction as possible while online.
Of course, there are some buyers who know what they want and if you don't have it, they won't be back.
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